Marketing & Social Media Campaigns
A collection of Instagram and TikTok campaigns I’ve created blending storytelling, trend-driven strategy, and clean visuals. From building engagement at Toronto Culture to producing content for local brands through OnFrame, each project reflects my approach to crafting short-form content that connects with audiences and drives real results
Casa Loma's Immersive Halloween Experience
Toronto Culture
Coordinated with our content creator to produce a trend-driven Instagram reel featuring on-site footage and guest reactions. The video captured the energy of Casa Loma’s Halloween experience, generating 38k+ impressions and 500+ engagements as part of a broader campaign that reached 250k+ impressions across Instagram, TikTok and email. This content helped boost event visibility during peak season and supported increased bookings and foot traffic for the attraction
Toronto Culture
Galaxy Z Flip7
Shot and edited a short-form video campaign featuring the new Galaxy S25 and Galaxy Z Flip7 at the Toronto Blue Jays game. Captured hands-on product moments, lifestyle clips, and crowd energy to showcase the phones’ camera quality and design. The reel delivered 57k+ impressions and 1k+ engagements as part of a multi-channel campaign that reached 300k+ impressions across Instagram, TikTok and email, helping drive strong product visibility and interest
Personal
UGC - Fashion/Lifestyle
Created a short-form lifestyle video during a trip to Chicago, showcasing personal styling and everyday fashion essentials. The content highlights key pieces from Aritzia, Celine, Mango, and beauty favorites from Valentino Beauty, Patrick Ta, and Kiss Products, capturing a clean, aesthetic look that aligns with modern fashion and lifestyle trends
Onframe - Personal
Bossom Moment Florist & Cafe
Created a short-form Instagram reel for Blossom Moments highlighting the café’s aesthetic, signature drinks and cozy atmosphere. The video was crafted to showcase the space’s charm through clean, high-quality visuals and storytelling, helping attract new visitors and contributing to OnFrame’s ongoing content series spotlighting local GTA cafés
