Marketing Creative. Designer. Visual Storyteller
Omaima Rais
Blending Design, Storytelling & Strategy to Elevate Brands Across Every Touchpoint
Work and Highlights
Social Media & Marketing
A curated selection of work highlighting my experience in social media, digital design, and multi-channel marketing. These projects showcase my ability to create on-brand visuals, engaging content, and cohesive digital experiences across fashion and lifestyle
Featuring work from:
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Toronto Culture — social content, campaigns, and platform management
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Personal Fashion & Lifestyle — aesthetic, trend-driven storytelling
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OnFrame Studio — creative direction and short-form content
Website Redesign
Role: Website Designer
Duration: 4 Months
Tools: Figma, Sketch, Miro, Canva
Redesigned the Azitech Property Management website to enhance property discovery, improve booking flow, and elevate the overall user experience. The new Webflow design features clean layouts, optimized property listings, and a seamless inquiry process, making it easier for users to explore, compare, and reserve rental properties
Mobile App Design
Position: UX Research/UI Designer
Duration: 3 Months
Tools: Figma, Miro, Illustrator
Designed a mobile app to help Canadian restaurants reduce food waste by connecting restaurant owners, drivers, and recipients for efficient food redistribution. The app features role-specific navigation, streamlining the donation process while promoting community involvement and eco-conscious practices. Usability testing validated its user-friendliness, leading to refinements in navigation, content, and aesthetics for enhanced functionality and engagement
Food for Thought App Design
Position: UX Designer/Visual Designer
Duration: 3 Months
Tools: Figma, Miro, Illustrator, Photoshop
Designed a mobile app to help users improve dietary habits and maintain a healthy lifestyle. The app features user-friendly tools for quick and accessible meal planning, developed through research, personas, and usability testing with 40 participants. Using mood boards, wireframes, and prototypes, I crafted an intuitive interface and engaging visuals, refining usability based on testing insights to optimize the user experience